For over two decades, Christie Boyle has produced innovative and creative integrated marketing, PR and brand development programs for top media companies and major marketers, including brands such as Showtime Networks, GE, Elle Decor, LG and Rolling Stone magazine. An experienced and strategic marketer, Christie is praised for developing and directing large-scale and successful experiential programs, creating smart partnerships and business opportunities, and generating custom content opportunities for her clients.
An expert in developing strategic partnerships and creating “big” marketing ideas, Christie served as VP of Brand Development of the Luxury Design Group at Hachette, where she developed licensing, broadcast, digital, marketing, promotion and creative services opportunities for Metropolitan Home and Elle Decor magazines. She developed and launched Met Home’s first showhome strategy which led to the successful launches of The Showtime House project and the Modern by Design franchise in Los Angeles and San Francisco. The Showtime House was the first-ever design meets entertainment showhome for Showtime Networks and delivered millions in revenue and more than 1 billion media impressions in its three years. Christie directed the entire Showtime House project which included the following elements: location scouting, program management, media partners, all design elements, PR, sponsorships, production build out, opening night launch party, and all sponsor events. The success of this program has led to a long and continued relationship with Showtime.
Her credentials go well beyond the experiential and into the worlds of licensing, broadcast and cable partnerships and custom content programs to include: developing partnerships and new content ideas for LX.TV Lifestyle Television and magazines such as Met Home and Elle Decor; developing the launch and promotion of the Met Home Collection, a 65-piece line of modern furniture designed by top interior designer Benjamin Noriega-Ortiz; developing, selling and directing ad campaigns for clients such as Bloomingdale’s, Showtime, Bodum, GE, Swarovski, Wilhelmina Models, LG and Dualstar; and developing marketing, promotional and trade show concepts for new magazine launch, Fulcrum, an offshoot of Met Home. Christie previously directed the licensing division at Showtime Networks and developed partnerships and new revenue streams for Hachette Filipacchi Media’s Innovation group for the Chief Innovation Officer.
With Chrysanthemum Partners, Christie continues to be a truly creative thinker and brand builder, dedicated to providing value to her clients and creating tangible connections between people, products and concepts, whether online, in print, in person, or via experiential programs.
She’s a self-described work-a-holic and adventurer who enjoys living in New York City and exploring other parts of the world. If her travels take her to places that have cell service, you can bet she has her iPhone in hand.